Finnish hard'n'heavy outfit RHINO PROOF have released a music video for "Play By The Rules," the third single from their upcoming album Light, Dark, The End, due November 6, 2026 via Astral Haven Records. Completed after numerous line-up changes, the record is a concept album presenting a four-part story fronted by Jukka Nummi's powerful vocals.
{{youtube:rE5nKAQ3-Lc}}
"When I was writing 'Play By The Rules', I thought back to my youth and the fact that I used to drink heavily," guitarist Rane Riikonen comments. "I often woke up on the floor and generally behaved badly. Fortunately, I realized how foolish I was being and started living sensibly."
"'Play By The Rules' is one of my favorites; I use my voice a little rougher on it — or actually, the guys kind of pushed me to do that — and I'm glad they did, because it fits the song's vibe," Nummi adds.
Stream "Play By The Rules": DistroKid
RHINO PROOF are Jukka Nummi (vocals), Rane Riikonen (guitars), Erkko Joronen (guitars), Pasi Nousiainen (bass), and Sami Ratilainen (drums).