KING 810 marked Friday the 13th by releasing an official video for "Simulacra Simulating", the newest preview of their upcoming album La Grande Mort Or Silence Of God. The record arrives on November 27, two weeks from today.
The song takes its cue from the French philosopher Jean Baudrillard and his theory of hyperreality — the idea that modern life is made of copies of things that never had an original. Frontman David Gunn set out to test that idea against the one experience he believes cannot be faked.
"'Simulacra Simulating' is about testing that theory against the one thing that refuses to be fake: what it actually feels like to love someone," Gunn says. "Everything around us might be a copy of a copy. This song is about how love still gets through anyway — how something real can grow out of a world built entirely out of simulations. If Baudrillard's right and none of this is real, then love is the glitch."
"Simulacra Simulating" is the latest in a run of videos from the album. We covered the announcement and first single "Love Kills" in August, and the opener "I Know You Heard Of Me" in October; "Hungry Gods" has also had a video.
La Grande Mort Or Silence Of God is the Flint, Michigan band's fourth full-length of original material in eighteen months and a deliberate companion to 2016's La Petite Mort Or A Conversation With God, still their most acclaimed and most streamed record. Gunn (vocals, guitar, keys), Eugene Gill (bass), John Paul Vega (drums) and Bryce Ballinger (guitar) recorded it in Flint with longtime producer Josh Schroeder, known for his work with LORNA SHORE. The band describe the result as a mix of metal, alternative, electronic, hip-hop and psychedelia.
The 10th anniversary of La Petite Mort was also celebrated live: at this year's annual Samhain show at the Crowfoot Ballroom in Pontiac, Michigan, KING 810 played that album in full.
La Grande Mort Or Silence Of God tracklist
- I Know You Heard Of Me
- Hungry Gods
- Love Kills
- Decalcomania
- Feast
- Xoxo
- Simulacra Simulating
- The Thin Place
- Black Milk
- Divine Sparks
- Enmeshment