KISS are bringing their iconic personas into the future with an avatar-based concert experience set to debut in Las Vegas in 2028. The ambitious production is being developed through a partnership with Pophouse Entertainment, a Sweden-based firm that acquired rights to the band's catalog, imagery, and likeness in a deal valued at over $300 million.
Paul Stanley and Gene Simmons detailed the show in a Pollstar magazine cover story. The production will feature all the classic KISS hits "and some surprises," plus newly written material by the band members themselves. Unlike the photorealistic ABBA Voyage experience, the KISS avatars will embrace pure fantasy — featuring eight-foot-tall figures breathing fire and shooting electricity.
Pophouse CEO Jessica Koravos described the concept as "a crazy 4D roller coaster ride through the hits, the comic book worlds and personas of KISS," with the creative team led by veteran entertainment designer Thierry Coup.
Gene Simmons emphasized the multi-sensory nature of the experience: "If you see a dragon coming in to scoop you up and it breathes fire, there will be fire all around you, and you'll feel the heat."
Following an initial Las Vegas residency, the show is planned to tour globally. KISS concluded their legendary touring career with the "End of the Road" farewell tour, playing their final concert at Madison Square Garden in December 2023.