Pophouse Entertainment has acquired a 50% stake in IRON MAIDEN's publishing and master music rights, along with the band's name, image and likeness rights, in a deal struck with the band's co-manager Andy Taylor over the past year.
The financial terms of the agreement were not disclosed. Pophouse, founded in 2014, specializes in music catalogue investment and artist-centered concept development, with a portfolio that includes Tina Turner, KISS, Cyndi Lauper, Avicii and Swedish House Mafia. The firm closed its debut investment fund in March 2025 after raising more than $1.3 billion, and its past projects include the Avicii Experience, ABBA The Museum and Mamma Mia! The Party.
Pophouse CEO Jessica Koravos framed the deal around IRON MAIDEN's scale and history. "IRON MAIDEN is a band whose remarkable longevity and rich catalogue open up countless creative possibilities," she said. IRON MAIDEN manager Rod Smallwood pointed to work already underway, referencing "The Infinite Dreams" museum exhibit unveiled at the band's Eddfest anniversary weekend at Knebworth. "The interest in the band has never been bigger, and this strategic partnership... has already had results," Smallwood said. Pophouse's Johan Lagerlöf added that IRON MAIDEN is "one of the most powerful franchises in music history... perfectly positioned to harness the opportunities this new era brings."
The partnership is expected to fund new creative projects around the band's 50-year history and its mascot, Eddie, including further development of interactive fan experiences and a planned digital universe. It also ties into the ongoing filming of IRON MAIDEN's "Run For Your Lives" world tour for a cinematic release.
The deal places IRON MAIDEN alongside a growing list of legacy rock and metal acts that have sold stakes in their catalogues and rights to investment firms in recent years, a trend driven by rising valuations for proven, enduring music catalogues as bands look to secure their legacies beyond active touring.